Advertising guidelines

We aim to be clear and transparent regarding how we price our advertising options. The prices we charge are based on a number of factors including; average monthly impressions (how many times your advert is likely to be viewed), a suitable CPM (how much is paid per 1000 views on average), and the medium of the advert (images or text, slot size and prominence on the page).

For adverts which appear across the entire web site we have used a monthly total page views of 44,000¹ and a CPM of below £2.00 (this is less than we receive monthly from Google AdSense which are primarily text based adverts²) as our base figure. We have then factored in other aspects to arrive at what we believe to be a suitable price. For adverts within specific sections of the web site we use the page views for that particular section alone and then also factor in the other aspects.

All prices are in UK Pounds Sterling (UK£). We accept payments in the form of cheques. We do not accept payments in any other currency accept UK Pounds Sterling (UK£).

Advertisement spaces will be given on a first-come-first-serve basis, with existing advertisers given the chance to renew their campaign once their current campaign is coming to an end to maintain their current advertising slots.

a) We do not allow the advertising of illicit substances or services on www.fitnessuncovered.co.uk. The owner(s) of www.fitnessuncovered.co.uk can deem any item or service "illicit" at their discretion. We may deem any item or service inappropriate and decline you advertising.

b) The images used for advertising should be suitable for a family audience. If you supply www.fitnessuncovered.co.uk with what we deem an inappropriate image we will contact you to let you know the image has to be changed for a more appropriate substitute. Text links used for any advertising must also contain words and phrases suitable for a family audience, and we will enforce such a policy. Images and text used for advertising campaigns should also not be sexual in nature.

c) We do not have a tracking system in place for advertisers, so we cannot supply the number of click throughs achieved for your advertising slots. You can of course supply us with a URL to link through to which will enable you to set up tracking on your own web site to monitor your campaigns success.

d) Advertising option 5 ("Specific Forum" advertising) allows for one "sticky topic" within the forum you chose to sponsor. Within this sticky topic we allow up to 10 images and 20 outgoing links.

e) Advertising option 5 ("Specific Forum" advertising) allows for one "sticky topic" within the forum you chose to sponsor. This topic can be locked (meaning forum members cannot reply within the topic) or you can choose to keep it unlocked so members can reply within the topic. Once your forum advertising campaign is running you may reply to the sticky thread and promote new items or services, but this can only take place as long as the forum advertising campaign is running. Once your advertisement campaign of the forum ceases you may only reply to the topic to answer specific question if they are asked. You MUST NOT promote or advertise any further items once the campaign is ceased otherwise we hold the right to delete the topic. We also hold the right to delete or lock the topic one month after the end of your forum sponsorship.

f) Advertising option 5 ("Specific Forum" advertising) allows for one "sticky topic" within the forum you chose to sponsor. Competitors, other companies and their representatives may not promote or advertise their own items or services within sponsored sticky topics. Discussions regarding other companies should not take place in a sponsored sticky topic and such discussion will be deleted.

g) On the www.fitnessuncovered.co.uk forum we allow members to have a signature, which is the text (and sometimes links and images) placed beneath a post they make on the forum. We allow one link per member as long as the link is suitable for a family audience. Any links, text or images we deem inappropriate will be removed. This includes excessively large images. Companies and their representatives cannot place company logos within their signature unless they are currently running an advertising campaign with www.fitnessuncovered.co.uk. Advertisers can include a company image (no bigger than 250px wide and 80px high) within their signature and link through to their web site. Only advertisers may include promotional text within their signatures and include contact information (including postal address, telephone numbers and email address).

h) Regular members must declare within their signature if they are a representative of a particular company.

i) Companies and regular members must not start topics on the www.fitnessuncovered.co.uk forums to promote or advertise their items or services. Companies and regular members must also not reply in topics to promote or advertise their items or services, unless such a reply is deemed by the www.fitnessuncovered.co.uk owner(s) to be suitable.

j) Companies and regular members must not use the www.fitnessuncovered.co.uk forums personal messaging system to contact members regarding items or services they offer. Companies and regular members must also not email members regarding items or services they offer.